THE REAL REVENUE VALUE OF EVERY MAJOR HOTEL BRAND NAME
NOW MEASURED ACCURATELY! FOR THE FIRST TIME EVER!
 Our series of new, scientific studies of all Texas Hotels answers the key question:
“What happens to this hotel’s room revenue if its current brand name is removed, replaced by an independent name, or another brand name?”
- Your custom study supports Real Valuations of underlying Real Estate to the Tax Authorities, to the Bank Lenders and Appraisers
- It should help you Win in Court: these studies identify and isolate the Brand Value of a hotel, allowing the accurate breakdown of a hotel’s market value into:
- Business Value;
- Other Value (i.e. Personal Property & Real Estate).
A tailored study of the Business Value of any specific branded hotel is now available.
CLICK HERE TO READ HOW WE DID IT; READ OUR METHODOLOGY
AND WHY IT WORKS…WITH THE HIGHEST STATISTICAL RELIABILITY
Contact us with your case. We can offer you a customized study that will satisfy your needs, with full documentation clearly proving brand values via the ‘Scientific Method.’ Plus we can provide expert witness testimony if needed.
 Source
is the only provider of hotel-by-hotel data.
Source Strategies, Inc. maintains the most accurate and comprehensive
Texas hotel database, covering 98% of all hotels. Most
importantly, Source data is based on the Texas State Comptroller
audited tax files for the period of 1980 to the present, making
it more accurate and complete than voluntary samples. Since
1988, Source has been under contract to the Office of the Governor,
Economic Development and Tourism to supply its hotel research
data and analysis.
Click for Methodology | Click
for Client List and Personnel qualifications
 Source
develops over 100 hotel feasibility studies
annually, far more
than by any other consultancy. Many of Texas’ lenders
insist on a Source study because of the proprietary methodology
and high level of accurate prediction.
With the Source database, we are better able to project the
revenue performance of any hotel or site in Texas, showing profit
and cash flow results of alternative brand affiliation options
and ROIC. We invented a highly accurate and proprietary
method of determining the separate effects on performance of
project variables: location, product type, brand name and quality
level, number of rental units, price level and other factors.
Click
to see list of 2001-2005 Studies
 The Texas Hotel Performance Factbook,
puts each and every hotel and motel’s Revenue and Occupancy
Numbers on your desk, hotel-by-hotel, and compared to last
year, then summarized by zip-code, by city and by metro area. Factbooks
are available with three month data and with 12-month data.
To order, click here
 The Hotel Brand Report newsletter
is published quarterly. It is the only industry source
that tracks how each major brand is performing, as well as
product and price segments and geographic markets. Readers
learn which product types, price points, brands and markets
are winning choices!
To order, click here
 Appraiser’s Packages.
Five and ten year market and property histories give
a comprehensive view, by selected geography and for individual
hotels. As both market and individual property
trends become very clear, so do resulting hotel appraisals
and projections.
Litigation Support and Data Analysis. Almost
any question or performance variable can be analyzed
and proved up with the powerful Source database.
To obtain more information from Source Strategies,
Inc., or to subscribe to publications, click
here.
To make better hotel investments, the most accurate information
is critical. Source Strategies has the power to give you
that information because Source measurement and prediction
tools are the most powerful in the lodging industry.
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