BRUCE H. WALKER

1987-Present: Source Strategies, Inc.  Founder and President of consultancy in research, strategy and marketing, specializing in lodging.  Practice includes 75+ hotel feasibility studies annually for individual developers.  Other clients include Office of the Governor, Texas Economic Development & Tourism, Banks, major accounting firms, appraisers and attorneys.  Database of 3,900+ Texas hotel/motels created and maintained continuously.  Testify regularly. Publisher and writer of The Hotel Brand Report and the Texas Hotel Performance Factbook. 

1986-1987: La Quinta Motor Inns, Inc.  Senior Vice President, Marketing.  Repositioned brand with the ad campaign "Just Right Overnight," new corporate logo, extensive couponing and premium-quality king rooms.

1984-1985: Portel Videotex Network LP.  President. Home-banking, home-shopping start-up.

1976-1983: Holiday Corporation.  Hotel Group Vice President, Marketing (1975-79), President of subsidiaries (1979-82), Senior Vice President, Central and Strategic Planning(1980-83). Started the first hotel frequent traveler's program, and the classic ad campaign, "The Best Surprise is No Surprise."  Developed and launched the Hi-Net satellite reception network to 350 Holiday Inn hotels, offering HBO, CNN and ESPN.  Created prototypes and strategic plans for new chains Hampton Inns and Embassy Suites, and recommended sale of Holiday Inn chain (sold 1989 to Bass PLC).

1969-1975: Howard Johnson Company.  Assistant to the President, Director Disney
World Development, Director Restaurant Marketing.

1964-1968: Procter & Gamble Company.  International Brand Manager.  Took Scope mouthwash, Secret deodorant and Crisco Oil into Canada, Crest toothpaste and Tempo deodorant into the United Kingdom.

EDUCATION

1957-61   Amherst College.  BA, Economics.
1961-63   Harvard Business School.  MBA.
Ongoing seminars throughout career include strategic studies with the Boston Consulting Group. 
Appraisal Institute Hotel/Motel Valuation and Investment Seminar, April 1992

PUBLICATIONS AND SEMINARS

• The Cornell Quarterly, October 1993, "What's Ahead: A Strategic Look at Lodging Trends."
• Hotel & Motel Management, October 1994, " Hoteliers Should Examine Hotels' Life Cycles."
• Two articles per year for Hotelexecutive.com, the authoritative, on-line hotel magazine.
• The Hotel Brand Report newsletter, written and published quarterly since 1987.  Over 80 issues.
• Speeches to Urban Land Institute, Appraisal Institute, Real Estate Counseling Group of America
  and O’Connor & Associates.