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Sample Financial Feasibility Study Excerpt
 

HOLIDAY INN EXPRESS HOTEL & SUITES ST. PAUL SQUARE
Corner of East Commerce & North Swiss
San Antonio, Texas 78205

This study has been prepared to determine the feasibility and the financial result of building a 91 unit, interior-corridor Holiday Inn Express Hotel & Suites. The project will be made up of 24 standard hotel rooms and 67 mini-suites. Parking will be on-site. Importantly, the site is within easy walking distance of the Riverwalk, the Alamo, the Alamodome, Ruth's Chris Steakhouse and Sunset Station nightclub complex at the Southern Pacific RR Station, the Rivercenter and the new Convention Center. It is easily accessible from Interstate 37, and from downtown and Interstate 10 via Commerce Street. Project quality is set to meet the standards of the Holiday Inn Express brand name, including a majority of mini-suites of 426 square feet and all amenities; revenue and cost performance estimates are based on Holiday Express current market performance and standard costs for the product type.

Key Finding:

It is financially attractive to open the 91 unit Holiday Inn Express Hotel & Suites St. Paul Square. The project's discounted cash flow yields a 20% pre-tax return on total invested capital. Assuming a total investment of $5,200,000, with debt at 79% of the total, return on equity should exceed 50% (pre-tax basis).

This finding is based on a conservative market projection, where predicted new supply out-paces demand growth and average market occupancy declines from 69% currently to 67% over the next ten years. Additionally, this project is particularly attractive in that it benefits from:

    1. Having the Holiday Inn reservation system.
    2. Being relatively small at 91 units.
    3. Being the under-supplied 'mini-suite' product type.
    4. Opening just after the new Convention Center opens.

With a total investment of $5,200,000, with debt of $4,100,000, return on equity would exceed 50% (pre-tax basis), as follows:

Investment

Estimated Land Investment $ 500,000
Improvements $ 4,700,000 at $51,648 per room
Total Investment $ 5,200,000
Pre Tax Project Return* 20.00%
Pre Tax Return on Equity** 57.62%

* after reserves for renovations,
** assuming 21% equity and 79% debt at a 10.0% pre-tax debt cost; calculated weighted average.

Annual cash flow for the project, before-tax and after renovation reserves, would be available for debt service, income tax, and dividends as follows:

% Average
Occupancy
$ Rate
REVPAR
Total Revenue
$Cash Flow**
 
Year 1 64.5% $84.21* $54.34 $1,913,258 743,691  
Year 2 69.9% $92.55 $64.67 $2,276,814 968,877  
Year 3 72.2% $96.08 $69.32 $2,440,684 1,039,923  
Year 4 72.0% $99.44 $71.61 $2,521,226 1,102,022  
Year 5 71.9% $102.92 $73.97 $2,604,426 1,064,369  
Year 6 70.9% $106.01 $75.14 $2,645,443 1,064,906  
Year 7 69.9% $109.19 $76.32 $2,687,106 729,252  
Year 8 69.6% $111.37 $77.52 $2,729,425 907,508  
Year 9 69.3% $113.60 $78.74 $2,772,411 1,021,815  
Year X 68.8% $115.86 $79.76 $2,808,012 8,513,536 ***

* $82 in today's dollars.
** Before Income Tax & Financing expense, but reflecting $1,394,171 reserves for renovation ($15,321 per unit)
*** Includes valuing property at Year 10 cash flow at a 12.5% return-to-buyer, less 4% expense of sale, plus year 10 cash flow.


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