Data Becomes Knowledge: Verify your market and your brand


Analyze Development Opportunities and Understand Each Hotel’s Position in the Marketplace


Monthly REVPAR report to understand your hotel’s market position as never before


Separate Winning Hotel Brands from Low Performers with Performance Data for each Hotel Brand


Market and Individual Property Trends for Hotel Appraisals and Projections

Custom Market Stats Report

The Data You Need to Fully Understand Your Market: this report is so much more valuable than anything out there. Custom Market Stats are available as a single report or as a subscription giving you the latest results every quarter.


Choose Your Comp Set

Each Custom Market Stats report includes up to 25 hotels selected by you or one of our analysts.

Individual Hotel Data

Individual hotel data for the last two years including REVPAR, Occupancy, ADR, and Room-Night Sold. Annual REVPAR for the current year and provides six years!

Microsoft Excel Document

Custom Market Stats reports are provided as Microsoft Excel documents and allow you maximum flexibility to create your own unique analyses. 

TrueShare Market Reports

The True Share Market Report is a monthly report based on your comp set that is emailed in Excel format. Simply enter your hotel and comp set information or save time by emailing us your latest STR report. The report does not necessarily need to be your STR comp set, we can use just about any custom comp set of seven hotels.

    • The actual monthly REVPAR figures of your Comp Set.
    • REVPAR Index comparisons: Which properties are winning? Which are declining?

Hotel Brand Reports

The Hotel Brand Report newsletter is the only industry source that tracks how each major brand is performing, as well as product and price segments and geographic markets. The Brand Report combines information based on data from a census of over 5,000 lodging properties every three months with the powerful Source Strategies database (learn about Our Methodology). Readers learn which product types, price points, brands and markets are winning choices!

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Appraiser Packages

An Appraiser Package consists of five or ten-year market and property histories giving a comprehensive, geographical view for individual hotels. As both market and individual property trends become clear, so do resulting hotel appraisals and projections. Source Strategies Appraiser’s Packages contain:

  • Metro and Local Market History on an aggregated basis.
  • The Local Market by Segment and Brand for the past five years on an annual basis. Ten-year market analysis is also available if needed.
  • Individual Hotel/Motel Histories for the Local Market by quarter.
  • We can also work with Appraisers to provide custom data as needed
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