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Source Strategies - Hotel Data & Analytics

Mid-Year 2026 Annual Texas Hotel Performance Factbook

The Definitive Data Resource for Texas Hospitality Professionals

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Texas Hotel Performance Factbook - Mid-Year 2026 Annual | Source Strategies

Individual Hotel Performance

Every hotel in Texas listed by Metro, City and Zip. Individual annualized Revenues. estimated ADR, and estimated Occupancy compared to previous year. REVPAR for the last three years.

State & Metro Performance

How is the industry performance statewide? Aggregated performance metrics for all 26 metros in Texas with number of hotels and room totals.

Essential Data to Compare Hotels

See how individual hotels compare to those nearby. Hotels sorted by latest REVPAR within each zip code.

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