Transforming Data into Knowledge: Texas Hotel Market Trends and More



Analyze Development Opportunities and Understand Each Hotel’s Position in the Marketplace



Monthly REVPAR report to understand your hotel’s market position as never before


Separate Winning Hotel Brands from Low Performers with Performance Data for each Hotel Brand


Market and Individual Property Trends for Hotel Appraisals and Projections

Custom Market Stats Report

The Data You Need to Fully Understand Your Market: this report is so much more valuable than anything out there. Custom Market Stats are available as a single report or as a subscription giving you the latest results every quarter. Six-Year REVPAR Snapshot Unveiling Annual Performance for the Current Year and Beyond!

Each Custom Market Stats report includes up to 25 hotels selected by you or one of our analysts.

Individual Hotel Data

Individual Hotel Data for the last two years including REVPAR, Occupancy, ADR, and Room-Night Sold. 

Microsoft Excel Document

Custom Market Stats reports are provided in Microsoft Excel format to Empower Flexibility in your Analysis of Texas Hotel Market Trends so You Can Craft and Discover Unique Insights.

TrueShare Market Report

Your Custom Monthly Insights, Delivered in Excel Format!

Tailored exclusively for your hotel, the True Share Market Report is your key to gaining a competitive edge in the hospitality industry. Submit your hotel and comp set details, or save valuable time by sharing your latest STR report directly with us. Our flexible approach allows you to choose any custom comp set of seven hotels, opening doors to unparalleled insights and a clear path to success. Discover the true potential of your market with this data-driven report:

    • Unveil Actual Monthly REVPAR Figures for Your Comp Set.
    • Gain Insight with REVPAR Index Comparisons: Identify Winning Properties and Uncover Declining Trends.

Hotel Brand Report

The Hotel Brand Report newsletter is the only industry source that tracks how each major brand is performing, as well as product and price segments and geographic markets. The Brand Report combines information based on data from a census of over 5,000 lodging properties every three months with the powerful Source Strategies database. Readers learn which product types, price points, brands and markets are winning choices!

Appraiser Packages

An Appraiser Package consists of five or ten-year market and property histories giving a comprehensive, geographical view for individual hotels. As both market and individual property trends become clear, so do resulting hotel appraisals and projections. Source Strategies Appraiser’s Packages contain:

  • Metro and Local Market History on an aggregated basis.
  • The Local Market by Segment and Brand for the past five years on an annual basis. Ten-year market analysis is also available if needed.
  • Individual Hotel/Motel Histories for the Local Market by quarter.
  • We can also work with Appraisers to provide custom data as needed
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