Hotel Data Intelligence
Source Strategies is the leading hotel consultant in Texas, publishing comprehensive market and individual hotel statistics while providing Feasibility Studies, Appraiser Packages, Litigation Support, and Data Analysis. Source Strategies maintains the most accurate and comprehensive Texas hotel database, covering 98% of all hotels, and is the leading provider of individual, hotel-by-hotel data, trends, and financial projections in Texas.
In 1987, Bruce Walker developed Source Strategies, a key resource for the Texas lodging industry. Todd Walker, Paul Vaughn, and Scott Petersen are the team behind the Source Strategies hotel consultancy today and have been called the hospitality industry’s most innovative and effective analysts.
Our Methodology
The Source Strategies Texas Hotel/Motel Quarterly Reports are prepared on a custom basis for private clients, including the Office of the Governor, Texas Economic Development & Tourism, and the Texas Attorney General. Reports are prepared by Source Strategies of San Antonio, Texas, based on Texas State Comptroller revenue records and independent research.
Data sources include the following:
- Room Revenue
- Room Counts
- Average Daily Rates
- Roomnights Sold
- Occupancy
- Accuracy
Our Team
Todd Walker
Senior Vice President
Feasibility & Analytics
Paul Vaughn
Senior Vice President
Data Operations
Scott Petersen
Director of Sales &
Business Development
Steve Kirkland
Chief Financial Officer
