Hotel Data Intelligence

Market Data | Individual Hotel Stats | Feasibility Studies

Source Strategies is the leading hotel consultant in Texas, publishing comprehensive market and individual hotel statistics while providing Feasibility Studies, Appraiser Packages, Litigation Support, and Data Analysis. Source Strategies maintains the most accurate and comprehensive Texas hotel database, covering 98% of all hotels, and is the leading provider of individual, hotel-by-hotel data, trends, and financial projections in Texas.

In 1987, Bruce Walker leveraged his innovative marketing and branding work to develop Source Strategies, a key resource for the Texas lodging industry. He’s worked with some of the world’s most recognizable consumer companies and his expertise is reflected in the success of the company. Todd Walker, Paul Vaughn, Douglas Sutton, and Stephanie Garza are the team behind the Source Strategies hotel consultancy today, with over 100 years of hospitality industry experience. They’ve been called the hospitality industry’s most innovative and effective analysts.

Our Methodology

The Source Strategies Texas Hotel/Motel Quarterly Reports are prepared on a custom basis for private clients, including the Office of the Governor, Texas Economic Development & Tourism, and the Texas Attorney General. Reports are prepared by Source Strategies of San Antonio, Texas, based on Texas State Comptroller revenue records and independent research. 

Data sources include the following:

  • Room Revenue
  • Room Counts
  • Average Daily Rates
  • Roomnights Sold
  • Occupancy
  • Accuracy


“A significant improvement for hotel management leadership”

– Arthur Coulombe

GM, JW Marriott San Antonio Hill Country Resort, Retired.

“As usual, you are a market innovator in providing needed and relied-upon data.”

– Scott Joslove

President & CEO, Texas Hotel & Lodging Association.

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