Hotel Data Intelligence

Market Data | Individual Hotel Stats | Feasibility Studies

Source Strategies is the leading hotel consultant in Texas, publishing comprehensive market and individual hotel statistics while providing Feasibility Studies, Appraiser Packages, Litigation Support, and Data Analysis. Source Strategies maintains the most accurate and comprehensive Texas hotel database, covering 98% of all hotels, and is the leading provider of individual, hotel-by-hotel data, trends, and financial projections in Texas.

In 1987, Bruce Walker developed Source Strategies, a key resource for the Texas lodging industry. Todd Walker, Paul Vaughn, and Scott Petersen are the team behind the Source Strategies hotel consultancy today and have been called the hospitality industry’s most innovative and effective analysts.

Our Methodology

The Source Strategies Texas Hotel/Motel Quarterly Reports are prepared on a custom basis for private clients, including the Office of the Governor, Texas Economic Development & Tourism, and the Texas Attorney General. Reports are prepared by Source Strategies of San Antonio, Texas, based on Texas State Comptroller revenue records and independent research. 

Data sources include the following:

  • Room Revenue
  • Room Counts
  • Average Daily Rates
  • Roomnights Sold
  • Occupancy
  • Accuracy

Our Team

Todd Walker

Todd Walker

Senior Vice President
Feasibility & Analytics

Paul Vaughn

Paul Vaughn

Senior Vice President
Data Operations

Scott Petersen

Scott Petersen

Director of Sales &
Business Development

Steve Kirkland

Steve Kirkland

Chief Financial Officer

Jen Cronin

Jennifer Cronin

Accounting Manager


“A significant improvement for hotel management leadership”

– Arthur Coulombe

GM, JW Marriott San Antonio Hill Country Resort, Retired.

“As usual, you are a market innovator in providing needed and relied-upon data.”

– Scott Joslove

President & CEO, Texas Hotel & Lodging Association.

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