SA Business Journal: San Antonio Playing Catch-up in Texas Hotel Race

Bruce Walker - Founder & Chairman, Source Strategies - Discusses the Texas Hotel Race
Source Strategies Inc.’s Bruce Walker said San Antonio needs to regain lost ground in the Texas hotel race.
Photo by: Carlos Javier Sanchez | SABJ

The San Antonio Business Journal‘s W. Scott Bailey consulted with Source Strategies founder Bruce Walker to analyze the changes in the San Antonio and Austin hotel markets over the last two years. The article “SA enters 2017 playing catch up with Austin in heated hotel race” starts with some historical context on the Texas hotel race:

In spring 2015, Austin reached a milestone generating more hotel revenue than the Alamo for the first time, according to San Antonio-based consulting firm Source Strategies Inc. The Capital City spent the better part of 2016 trying to extend that lead.

Bailey goes on to note that Austin metro hotels generated $50 million more revenue than San Antonio’s hotels in the first nine months of 2016. To make matters worse:

What’s more impressive is that Austin created that revenue lead with about 12,200 fewer hotel rooms than San Antonio.

The article goes on to present perspectives from Liza Barratachea, executive director of the San Antonio Hotel & Lodging Association, and Crockett Urban Ventures President Patrick Shearer.


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