U.S. hotel performance stalled in 2025. National RevPAR declined for the first time since 2020. Oklahoma’s visitor economy kept growing anyway: visitors spent a record $12.8 billion across the state last year, up 2.4% over 2024, and Oklahoma City alone welcomed a record 25 million visitors. Oklahoma City has generated a 56% occupancy over the […]
Oklahoma’s Hotel Market: Where the Next Opportunities Are Read More »
Branded hotels brought in $9.7 billion in room revenue in Texas’ five largest metros for the year ending June 30, 2026. Marriott (35.0%) and Hilton (23.1%) claimed the majority of branded hotel revenue in the top five Texas metros (Houston, Dallas, Fort Worth, Austin and San Antonio). Other major players like IHG (8.8%), Hyatt (7.1%), Wyndham (4.6%), and Choice (3.8%) significantly lagged the leaders.
Marriott and Hilton Widen Lead in Texas Read More »
Texas Hotels Trend Upward in Q2 2026 Texas hotels continued to build momentum after a weak 2025 — statewide revenue rose 6.5% in Q2 versus the same period last year, while Texas short-term rental (STR) revenue jumped 39.3%. Major metros that hosted FIFA World Cup matches posted strong gains relative to those without the boost
Texas Hotels Trend Upward in Q2 2026 Read More »
The San Antonio Business Journal took a look at the state of the San Antonio hospitality sector following the release of Source Strategies’ Second Quarter publications – the Texas Hotel Performance Factbook and the Hotel Brand Report. In the article, Too many rooms at the inn? SA hotels pay the price, Journalist Scott Bailey observed the weak lodging demand contrasted with the opening of new hotels. But the article’s secondary headline brings in a little hope: “Industry stakeholders are banking on stronger demand to finish out the year.”
San Antonio Business Journal: Too many rooms at the inn? SA hotels pay the price Read More »
Are you evaluating a new hotel or real estate project? The right feasibility study can make all the difference—especially when the unexpected happens. At Source Strategies, our studies are built to stand up to real-world market shifts. Home2 Suites PearlandCLASS: UPPER-MID94-99% ACCURACY Our feasibility study for the Home2 Suites Pearland was completed in 2017 and
Feasibility Studies That Deliver Results – Home2 Suites Pearland Read More »
The San Antonio Business Journal uncovered details on the recent sale of the DoubleTree by Hilton San Antonio Airport and naturally cited Source Strategies for context on the deal. In the article, Austin investor buys airport-area Hilton hotel, journalist James McCandless highlights the transaction, which is the second in recent months in San Antonio’s important airport submarket.
San Antonio Business Journal: Austin investor buys airport-area Hilton hotel Read More »
Short-term rentals (STRs), including mainstays such as Airbnb and VRBO, captured 9.5% of lodging revenue in Texas equating to $1.54 Billion in the 12 months ending Q1 2026, up 10% over the previous year. In that period, Airbnb accounted for 7.2% of statewide lodging revenue, HomeAway (VRBO) for 0.9%, and other STR platforms made up 1.4%.
Texas Short-Term Rental Market Share Has Reached 264% of Its 2019 Level Read More »
The San Antonio Business Journal reported on San Antonio’s hospitality sector performance in First Quarter 2026 while the city’s Spurs NBA franchise is in the NBA Finals for the first time since 2014. Naturally, journalist Scott Bailey reached out to Source Strategies for insight into how the city’s vital hospitality industry performed. The article, SA hotels get big bounce ahead of NBA Finals, looks at San Antonio’s downtown and SeaWorld submarkets and looks ahead to the Finals impact.
San Antonio Business Journal: SA hotels get big bounce ahead of NBA Finals Read More »
We Said 143%. The Market Delivered 155%. In October 2010, Source Strategies conducted a feasibility analysis for the TownePlace Suites in Eagle Pass, Texas — a market that, frankly, gave most analysts pause. A nearby casino. Volatile border and immigration activity. Uncertain governmental demand patterns. On paper, it wasn’t an obvious winner. But our methodology
TownePlace Suites Eagle Pass: How accurate feasibility analysis drives returns Read More »
The San Antonio Express-News is reporting on San Antonio’s wager that the hospitality sector will rebound as new luxury hotels continue to enter the market. In the article, San Antonio hotels keep betting on brighter future despite downtown demand slump, journalist Lily O’Neill used data from Source Strategies to provide meaningful context to the current situation in the Alamo City’s most important hospitality submarket.
