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San Antonio hotels hope to get a boost to end the year. | San Antonio Business Journal | Gabe Hernandez | SABJ

San Antonio Business Journal: Too many rooms at the inn? SA hotels pay the price

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The San Antonio Business Journal took a look at the state of the San Antonio hospitality sector following the release of Source Strategies’ Second Quarter publications – the Texas Hotel Performance Factbook and the Hotel Brand Report. In the article, Too many rooms at the inn? SA hotels pay the price, Journalist Scott Bailey observed the weak lodging demand contrasted with the opening of new hotels. But the article’s secondary headline brings in a little hope: “Industry stakeholders are banking on stronger demand to finish out the year.”

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Feasibility Studies That Deliver Results – Home2 Suites Pearland

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Are you evaluating a new hotel or real estate project? The right feasibility study can make all the difference—especially when the unexpected happens. At Source Strategies, our studies are built to stand up to real-world market shifts. Home2 Suites PearlandCLASS: UPPER-MID94-99% ACCURACY Our feasibility study for the Home2 Suites Pearland was completed in 2017 and

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DoubleTree by Hilton at 611 NW Loop 410. The property has a new owner. Gabe Hernandez | SABJ

San Antonio Business Journal: Austin investor buys airport-area Hilton hotel

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The San Antonio Business Journal uncovered details on the recent sale of the DoubleTree by Hilton San Antonio Airport and naturally cited Source Strategies for context on the deal. In the article, Austin investor buys airport-area Hilton hotel, journalist James McCandless highlights the transaction, which is the second in recent months in San Antonio’s important airport submarket.

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Airbnb & VRBO short-term rentals in Texas compete with Hotels

Texas Short-Term Rental Market Share Has Reached 264% of Its 2019 Level

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Short-term rentals (STRs), including mainstays such as Airbnb and VRBO, captured 9.5% of lodging revenue in Texas equating to $1.54 Billion in the 12 months ending Q1 2026, up 10% over the previous year. In that period, Airbnb accounted for 7.2% of statewide lodging revenue, HomeAway (VRBO) for 0.9%, and other STR platforms made up 1.4%.

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San Antonio Business Journal - W. Scott Bailey - SA hotels get big bounce ahead of NBA Finals

San Antonio Business Journal: SA hotels get big bounce ahead of NBA Finals

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The San Antonio Business Journal reported on San Antonio’s hospitality sector performance in First Quarter 2026 while the city’s Spurs NBA franchise is in the NBA Finals for the first time since 2014. Naturally, journalist Scott Bailey reached out to Source Strategies for insight into how the city’s vital hospitality industry performed. The article, SA hotels get big bounce ahead of NBA Finals, looks at San Antonio’s downtown and SeaWorld submarkets and looks ahead to the Finals impact.

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TownePlace Suites by Marriott Eagle Pass

TownePlace Suites Eagle Pass: How accurate feasibility analysis drives returns

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We Said 143%. The Market Delivered 155%. In October 2010, Source Strategies conducted a feasibility analysis for the TownePlace Suites in Eagle Pass, Texas — a market that, frankly, gave most analysts pause. A nearby casino. Volatile border and immigration activity. Uncertain governmental demand patterns. On paper, it wasn’t an obvious winner. But our methodology

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Corebridge’s Douglas Tymins and CRJ Hospitality’s Julio Grana with Aloft San Antonio Airport and Aloft Las Colinas (LinkedIn, Marriott)

The Real Deal: Corebridge sheds two Texas Aloft hotels, closing out portfolio purchased a decade ago

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The San Antonio Express-News is reporting on San Antonio’s wager that the hospitality sector will rebound as new luxury hotels continue to enter the market. In the article, San Antonio hotels keep betting on brighter future despite downtown demand slump, journalist Lily O’Neill used data from Source Strategies to provide meaningful context to the current situation in the Alamo City’s most important hospitality submarket.

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The Monarch hotel Friday, March 6, 2026, in San Antonio. The 17-story luxury hotel opened earlier this month is part of the Curio Collection by Hilton. Andrew J. Whitaker/San Antonio Express-News

San Antonio Express-News: San Antonio hotels keep betting on brighter future despite downtown demand slump

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The San Antonio Express-News is reporting on San Antonio’s wager that the hospitality sector will rebound as new luxury hotels continue to enter the market. In the article, San Antonio hotels keep betting on brighter future despite downtown demand slump, journalist Lily O’Neill used data from Source Strategies to provide meaningful context to the current situation in the Alamo City’s most important hospitality submarket.

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San Antonio Current - Is downtown going dark? San Antonio’s hotel occupancy has plunged, raising economic risks - 04-2026

San Antonio Current: Is downtown going dark? San Antonio’s hotel occupancy has plunged, raising economic risks

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The San Antonio Current has a big cover story about the plight of San Antonio’s downtown hotels. The article, Is downtown going dark? San Antonio’s hotel occupancy has plunged, raising economic risks, journalist Michael Karlis explores how declining demand is affecting the city’s critical tourism industry and how that impacts new luxury hotels and development projects like the Project Marvel downtown sports and entertainment district.

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San Antonio Business Journal - W. Scott Bailey - San Antonio's downtown hotel market could use a bounce in business.

San Antonio Business Journal: Downtown SA takes hit as more hotel rooms sit empty

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The San Antonio Business Journal has an article detailing the state of San Antonio’s downtown hotel market, informed by data from Source Strategies. In the article, Downtown SA takes hit as more hotel rooms sit empty, journalist Scott Bailey highlights the uncertainty in San Antonio’s most important hotel sector amid a challenging demand environment and new hotels entering the market.

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