TownePlace Suites Eagle Pass: How accurate feasibility analysis drives returns
We Said 143%. The Market Delivered 155%.
In October 2010, Source Strategies conducted a feasibility analysis for the TownePlace Suites in Eagle Pass, Texas — a market that, frankly, gave most analysts pause. A nearby casino. Volatile border and immigration activity. Uncertain governmental demand patterns. On paper, it wasn’t an obvious winner.
But our methodology isn’t built for easy markets. It’s built for accuracy.
Our analysis projected the property would perform at 143% of the local market RevPAR average over its first three years of operation. When the hotel opened in late 2012, the results spoke for themselves:
TownePlace Suites Eagle Pass
CLASS: EXTENDED STAY
96% ACCURACY
Over a decade of operations, this feasibility study continues to demonstrate the precision of our methodology. The property has generated over $41 million in total revenues since opening in late 2012, proving that market fundamentals matter more than initial perception.
| Year of Operation | Projected Index vs. the Market | Actual Index vs. the Market |
|---|---|---|
| 3-Year Average | 144% | 155% |
| Variance | — | +8% |
| Revenue (Cumulative) | — | $41M+ |
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