Marriott and Hilton Widen Lead in Texas
Branded hotels brought in $9.7 billion in room revenue in Texas’ five largest metros for the year ending June 30, 2026. Marriott (35.0%) and Hilton (23.1%) claimed the majority of branded hotel revenue in the top five Texas metros (Houston, Dallas, Fort Worth, Austin and San Antonio). Other major players like IHG (8.8%), Hyatt (7.1%), Wyndham (4.6%), and Choice (3.8%) significantly lagged the leaders.
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