Author name: Paul Vaughn

DoubleTree by Hilton at 611 NW Loop 410. The property has a new owner. Gabe Hernandez | SABJ

San Antonio Business Journal: Austin investor buys airport-area Hilton hotel

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The San Antonio Business Journal uncovered details on the recent sale of the DoubleTree by Hilton San Antonio Airport and naturally cited Source Strategies for context on the deal. In the article, Austin investor buys airport-area Hilton hotel, journalist James McCandless highlights the transaction, which is the second in recent months in San Antonio’s important airport submarket.

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Airbnb & VRBO short-term rentals in Texas compete with Hotels

Texas Short-Term Rental Market Share Has Reached 264% of Its 2019 Level

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Short-term rentals (STRs), including mainstays such as Airbnb and VRBO, captured 9.5% of lodging revenue in Texas equating to $1.54 Billion in the 12 months ending Q1 2026, up 10% over the previous year. In that period, Airbnb accounted for 7.2% of statewide lodging revenue, HomeAway (VRBO) for 0.9%, and other STR platforms made up 1.4%.

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San Antonio Business Journal - W. Scott Bailey - SA hotels get big bounce ahead of NBA Finals

San Antonio Business Journal: SA hotels get big bounce ahead of NBA Finals

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The San Antonio Business Journal reported on San Antonio’s hospitality sector performance in First Quarter 2026 while the city’s Spurs NBA franchise is in the NBA Finals for the first time since 2014. Naturally, journalist Scott Bailey reached out to Source Strategies for insight into how the city’s vital hospitality industry performed. The article, SA hotels get big bounce ahead of NBA Finals, looks at San Antonio’s downtown and SeaWorld submarkets and looks ahead to the Finals impact.

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Corebridge’s Douglas Tymins and CRJ Hospitality’s Julio Grana with Aloft San Antonio Airport and Aloft Las Colinas (LinkedIn, Marriott)

The Real Deal: Corebridge sheds two Texas Aloft hotels, closing out portfolio purchased a decade ago

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The San Antonio Express-News is reporting on San Antonio’s wager that the hospitality sector will rebound as new luxury hotels continue to enter the market. In the article, San Antonio hotels keep betting on brighter future despite downtown demand slump, journalist Lily O’Neill used data from Source Strategies to provide meaningful context to the current situation in the Alamo City’s most important hospitality submarket.

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The Monarch hotel Friday, March 6, 2026, in San Antonio. The 17-story luxury hotel opened earlier this month is part of the Curio Collection by Hilton. Andrew J. Whitaker/San Antonio Express-News

San Antonio Express-News: San Antonio hotels keep betting on brighter future despite downtown demand slump

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The San Antonio Express-News is reporting on San Antonio’s wager that the hospitality sector will rebound as new luxury hotels continue to enter the market. In the article, San Antonio hotels keep betting on brighter future despite downtown demand slump, journalist Lily O’Neill used data from Source Strategies to provide meaningful context to the current situation in the Alamo City’s most important hospitality submarket.

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San Antonio Current - Is downtown going dark? San Antonio’s hotel occupancy has plunged, raising economic risks - 04-2026

San Antonio Current: Is downtown going dark? San Antonio’s hotel occupancy has plunged, raising economic risks

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The San Antonio Current has a big cover story about the plight of San Antonio’s downtown hotels. The article, Is downtown going dark? San Antonio’s hotel occupancy has plunged, raising economic risks, journalist Michael Karlis explores how declining demand is affecting the city’s critical tourism industry and how that impacts new luxury hotels and development projects like the Project Marvel downtown sports and entertainment district.

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San Antonio Business Journal - W. Scott Bailey - San Antonio's downtown hotel market could use a bounce in business.

San Antonio Business Journal: Downtown SA takes hit as more hotel rooms sit empty

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The San Antonio Business Journal has an article detailing the state of San Antonio’s downtown hotel market, informed by data from Source Strategies. In the article, Downtown SA takes hit as more hotel rooms sit empty, journalist Scott Bailey highlights the uncertainty in San Antonio’s most important hotel sector amid a challenging demand environment and new hotels entering the market.

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The Monarch San Antonio - San Antonio Business Journal

San Antonio Business Journal: Hotel investors ‘bullish’ on SA despite new red flags

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The San Antonio Business Journal dropped a new article about the conflicted state of San Antonio’s lodging industry. Demand has been weak, but hotel developers still see that the market has an upside. In the article, Hotel investors ‘bullish’ on SA despite new red flags, journalist Scott Bailey notes the soft demand in San Antonio’s most important hotel market even as new hotels open and more loom on the horizon.

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Roost Rainey, a new apartment hotel that opened in Austin in early 2025. Room and kitchen: Matthew Williams; pilates studio: Chase Daniel; Amaya: Courtesy of LV Collective

Texas Monthly: We’ve Officially Entered the Era of the Trendy Apartment Hotel

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Texas Monthly has a new article commenting on a recent lodging trend: apartment-style hotels. Naturally, journalist Taylor Prewitt reached out to Source Strategies to get additional insight into this situation for the article We’ve Officially Entered the Era of the Trendy Apartment Hotel published February 18, 2026.

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