NBA Finals

The San Antonio Business Journal reported on San Antonio’s hospitality sector performance in First Quarter 2026 while the city’s Spurs NBA franchise is in the NBA Finals for the first time since 2014. Naturally, journalist Scott Bailey reached out to Source Strategies for insight into how the city’s vital hospitality industry performed. The article, SA hotels get big bounce ahead of NBA Finals, looks at San Antonio’s downtown and SeaWorld submarkets and looks ahead to the Finals impact.