Paul Vaughn

San Antonio Business Journal - San Antonio airport area hotels see business drop - Fewer travelers flying into San Antonio International Airport may be having an impact on hotel business in the area. Gabe Hernandez | SABJ

San Antonio Business Journal: San Antonio airport area hotels see business drop

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The San Antonio Business Journal has new reporting about the state of the San Antonio airport submarket, in part fueled by data from Source Strategies. In the article, San Antonio airport area hotels see business drop, journalist Scott Bailey explains how hotel demand and occupancy have declined in 2025 as the San Antonio International Airport has experienced a drop in travelers.

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News4 San Antonio: Hotel occupancy falls while revenue rises

News4 San Antonio: Hotel occupancy falls while revenue rises

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News4 San Antonio contacted Source Strategies for insight into the city’s hotel market, especially in connection to a proposed venue tax slated to be on the ballot in November. In the article, “Hotel occupancy falls while revenue rises”, journalist Phil Sterling interviewed Source’s Director of Data Operations Paul Vaughn to help understand some of the issues involved and how it may impact San Antonio’s “Project Marvel” downtown sports and entertainment district.

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Downtown hotel operators are hopeful San Antonio can draw more convention and leisure travelers this summer. Grand Hyatt, Downtown San Antonio | Gabe Hernandez | SABJ

San Antonio Business Journal: Downtown hotels struggle despite Final Four assist

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The San Antonio Business Journal has a new article out detailing the current state of San Antonio’s lodging industry in the wake of the city successfully hosting the 2025 NCAA Final Four games in April. In the article, Downtown hotels struggle despite Final Four assist, journalist Scott Bailey leverages Source Strategies data and insights to help understand what is happening in this industry that is critical to the economy of the Alamo City.

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Downtown hotel operators are hopeful San Antonio can draw more convention and leisure travelers this summer. Grand Hyatt, Downtown San Antonio | Gabe Hernandez | SABJ

San Antonio Business Journal: Hotel revenue in downtown San Antonio declines as industry navigates period of stagnation

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The San Antonio Business Journal reports on concerns about how tariffs will affect the San Antonio hospitality industry, already struggling in the wake of the Covid-19 pandemic recovery. The article by Scott Bailey, Will tariffs put a squeeze on SA’s $22B visitor industry, features quotes from several San Antonio leaders, including Source Strategies’ Director of Data Operations, Paul Vaughn.

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Classic Austin hotel takes spot among Texas’ most lucrative properties – CultureMap Austin

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The Four Seasons Austin once again checks in among the top moneymaking hotels in Texas, according to a new report. The classic downtown haunt joins six other Capital City hotels among the top 10. The report, issued by San Antonio-based Source Strategies Inc., shows that based on revenue per available room (RevPAR) — a key

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San Antonio’s hotels coming off strong year – ExpressNews.com

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Boosted by the NCAA Men’s Final Four, the Valero Alamo Bowl and the city’s Tricentennial celebration, San Antonio hoteliers sold more room-nights and raked in more cash last year. Room revenue at metro-area inns jumped 9.3 percent to $1.38 billion in 2018, according to a report by Source Strategies Inc., a San Antonio-based hotel consulting

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CultureMap: Airbnb Multimillion-Dollar Threat to Austin Hotels

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CultureMap Austin contacted Source Strategies about the growing prominence of Airbnb in the Texas lodging marketplace. Reporter John Egan delved into Source’s latest quarterly Texas Hotel Brand Report and observed that Austin is leading the charge in adopting this new lodging paradigm. At nearly $19 million, Austin grabbed the largest chunk of Texas’ Airbnb revenue

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Austin Business Journal: A mixed bag for Austin hotels

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The Austin Business Journal covered the release of the latest Hotel Brand Report from Source Strategies, picking out some interesting points relating to the Austin lodging market. Senior Staff Writer Jan Buchholz notes that Austin maintains the highest REVPAR (Revenue per Available Room) and Occupancy in the state as well as new reporting from San

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SA Business Journal: San Antonio Hotels Risk Losing Business

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The San Antonio Business Journal again looked at the state of the San Antonio lodging market with the help of Source Strategies, Inc., the leaders in Texas Hotel Data Analysis. Using data from Source Strategies, the Business Journal’s W. Scott Bailey notes the positive trends in San Antonio hotels: Texas hotel room revenues surpassed $2.7

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Longview News-Journal: Oil Recovery Fueling Hotel Revenue

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The Longview News-Journal looked at the Second quarter findings from Source Strategies’ Hotel Brand Report and found some positive indicators. The latest issue of the Hotel Brand Report covers the second quarter of 2017. Longview, in the northeast part of Texas, has had a slow market for several years. As noted in the article Report:

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