Paul Vaughn

Corebridge’s Douglas Tymins and CRJ Hospitality’s Julio Grana with Aloft San Antonio Airport and Aloft Las Colinas (LinkedIn, Marriott)

The Real Deal: Corebridge sheds two Texas Aloft hotels, closing out portfolio purchased a decade ago

The San Antonio Express-News is reporting on San Antonio’s wager that the hospitality sector will rebound as new luxury hotels continue to enter the market. In the article, San Antonio hotels keep betting on brighter future despite downtown demand slump, journalist Lily O’Neill used data from Source Strategies to provide meaningful context to the current situation in the Alamo City’s most important hospitality submarket.

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The Monarch hotel Friday, March 6, 2026, in San Antonio. The 17-story luxury hotel opened earlier this month is part of the Curio Collection by Hilton. Andrew J. Whitaker/San Antonio Express-News

San Antonio Express-News: San Antonio hotels keep betting on brighter future despite downtown demand slump

The San Antonio Express-News is reporting on San Antonio’s wager that the hospitality sector will rebound as new luxury hotels continue to enter the market. In the article, San Antonio hotels keep betting on brighter future despite downtown demand slump, journalist Lily O’Neill used data from Source Strategies to provide meaningful context to the current situation in the Alamo City’s most important hospitality submarket.

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San Antonio Current - Is downtown going dark? San Antonio’s hotel occupancy has plunged, raising economic risks - 04-2026

San Antonio Current: Is downtown going dark? San Antonio’s hotel occupancy has plunged, raising economic risks

The San Antonio Current has a big cover story about the plight of San Antonio’s downtown hotels. The article, Is downtown going dark? San Antonio’s hotel occupancy has plunged, raising economic risks, journalist Michael Karlis explores how declining demand is affecting the city’s critical tourism industry and how that impacts new luxury hotels and development projects like the Project Marvel downtown sports and entertainment district.

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San Antonio Business Journal - W. Scott Bailey - San Antonio's downtown hotel market could use a bounce in business.

San Antonio Business Journal: Downtown SA takes hit as more hotel rooms sit empty

The San Antonio Business Journal has an article detailing the state of San Antonio’s downtown hotel market, informed by data from Source Strategies. In the article, Downtown SA takes hit as more hotel rooms sit empty, journalist Scott Bailey highlights the uncertainty in San Antonio’s most important hotel sector amid a challenging demand environment and new hotels entering the market.

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The Monarch San Antonio - San Antonio Business Journal

San Antonio Business Journal: Hotel investors ‘bullish’ on SA despite new red flags

The San Antonio Business Journal dropped a new article about the conflicted state of San Antonio’s lodging industry. Demand has been weak, but hotel developers still see that the market has an upside. In the article, Hotel investors ‘bullish’ on SA despite new red flags, journalist Scott Bailey notes the soft demand in San Antonio’s most important hotel market even as new hotels open and more loom on the horizon.

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Community Impact Houston - Three boutique hotels opened across Houston in 2025. (Courtesy Bunkhouse Hotels, Julie Soefer)

Community Impact Houston: New boutique hotels emerge as Houston tourism rebounds

The San Antonio Business Journal has new reporting about the state of the San Antonio airport submarket, in part fueled by data from Source Strategies. In the article, San Antonio airport area hotels see business drop, journalist Scott Bailey explains how hotel demand and occupancy have declined in 2025 as the San Antonio International Airport has experienced a drop in travelers.

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The Monarch San Antonio - Sam Owens/San Antonio Express-News

San Antonio Express-News: The new Monarch hotel at Hemisfair is almost here.

The San Antonio Business Journal has new reporting about the state of the San Antonio airport submarket, in part fueled by data from Source Strategies. In the article, San Antonio airport area hotels see business drop, journalist Scott Bailey explains how hotel demand and occupancy have declined in 2025 as the San Antonio International Airport has experienced a drop in travelers.

San Antonio Express-News: The new Monarch hotel at Hemisfair is almost here. Read More »

San Antonio Business Journal - San Antonio airport area hotels see business drop - Fewer travelers flying into San Antonio International Airport may be having an impact on hotel business in the area. Gabe Hernandez | SABJ

San Antonio Business Journal: San Antonio airport area hotels see business drop

The San Antonio Business Journal has new reporting about the state of the San Antonio airport submarket, in part fueled by data from Source Strategies. In the article, San Antonio airport area hotels see business drop, journalist Scott Bailey explains how hotel demand and occupancy have declined in 2025 as the San Antonio International Airport has experienced a drop in travelers.

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News4 San Antonio: Hotel occupancy falls while revenue rises

News4 San Antonio: Hotel occupancy falls while revenue rises

News4 San Antonio contacted Source Strategies for insight into the city’s hotel market, especially in connection to a proposed venue tax slated to be on the ballot in November. In the article, “Hotel occupancy falls while revenue rises”, journalist Phil Sterling interviewed Source’s Director of Data Operations Paul Vaughn to help understand some of the issues involved and how it may impact San Antonio’s “Project Marvel” downtown sports and entertainment district.

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