Project Marvel

The Monarch hotel Friday, March 6, 2026, in San Antonio. The 17-story luxury hotel opened earlier this month is part of the Curio Collection by Hilton. Andrew J. Whitaker/San Antonio Express-News

San Antonio Express-News: San Antonio hotels keep betting on brighter future despite downtown demand slump

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The San Antonio Express-News is reporting on San Antonio’s wager that the hospitality sector will rebound as new luxury hotels continue to enter the market. In the article, San Antonio hotels keep betting on brighter future despite downtown demand slump, journalist Lily O’Neill used data from Source Strategies to provide meaningful context to the current situation in the Alamo City’s most important hospitality submarket.

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San Antonio Current - Is downtown going dark? San Antonio’s hotel occupancy has plunged, raising economic risks - 04-2026

San Antonio Current: Is downtown going dark? San Antonio’s hotel occupancy has plunged, raising economic risks

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The San Antonio Current has a big cover story about the plight of San Antonio’s downtown hotels. The article, Is downtown going dark? San Antonio’s hotel occupancy has plunged, raising economic risks, journalist Michael Karlis explores how declining demand is affecting the city’s critical tourism industry and how that impacts new luxury hotels and development projects like the Project Marvel downtown sports and entertainment district.

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News4 San Antonio: Hotel occupancy falls while revenue rises

News4 San Antonio: Hotel occupancy falls while revenue rises

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News4 San Antonio contacted Source Strategies for insight into the city’s hotel market, especially in connection to a proposed venue tax slated to be on the ballot in November. In the article, “Hotel occupancy falls while revenue rises”, journalist Phil Sterling interviewed Source’s Director of Data Operations Paul Vaughn to help understand some of the issues involved and how it may impact San Antonio’s “Project Marvel” downtown sports and entertainment district.

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