Texas Monthly: We’ve Officially Entered the Era of the Trendy Apartment Hotel

Texas Monthly has a new article commenting on a recent lodging trend: apartment-style hotels. This trend is one that Source Strategies has discussed in the post-pandemic recovery period, highlighting the strength of extended-stay oriented hotel products. Naturally, journalist Taylor Prewitt reached out to Source Strategies to get additional insight into this situation for the article We’ve Officially Entered the Era of the Trendy Apartment Hotel published February 18, 2026.

Depending on the length of your stay, or perhaps your point of view, Roost Rainey is either an apartment with a hotel-style concierge and amenities or a hotel with livable, apartment-style rooms, full kitchens, and laundry appliances. We’ve entered the era of the “apartment hotel,” an increasingly popular model that serves as hospitality’s answer to Airbnb, allowing patrons and developers alike to have it both ways.

Source Strategies Director of Feasibility & Analysis Todd Walker helped to explain this trend:

Todd Walker […] gives several reasons for the increasing popularity of the apartment-hotel hybrid. After the COVID-19 pandemic, he explains, labor shortages prompted hotel operators and developers to seek properties that could satisfy a demand for short-term housing for temporary workers: Think construction workers or traveling doctors and nurses. For hotel operators, short-term units are also appealing because they require less overhead; for example, fewer workers are required when the guest turnover is lower, and when rooms are cleaned weekly, rather than daily.

Source’s Todd Walker, a specialist in hotel projects, also discussed the appeal of this type of project when applied to the adaptive reuse of an existing structure:

Developers also see opportunities for flipping existing structures into apartment hotels. “It’s really hard to build ground-up development now,” Walker says. “If you’re going to repurpose a building that’s already there, can you make it a prototypical, branded hotel? Not usually. But you can convert those rooms to apartment-style lodging.” He says he’s seen this particularly in Dallas and Houston, where hoteliers are planning for a temporary increase in visitors for the FIFA World Cup.

Read the full article, We’ve Officially Entered the Era of the Trendy Apartment Hotel, on the Texas Monthly website.