Roost Rainey, a new apartment hotel that opened in Austin in early 2025. Room and kitchen: Matthew Williams; pilates studio: Chase Daniel; Amaya: Courtesy of LV Collective

Texas Monthly: We’ve Officially Entered the Era of the Trendy Apartment Hotel

Texas Monthly has a new article commenting on a recent lodging trend: apartment-style hotels. Naturally, journalist Taylor Prewitt reached out to Source Strategies to get additional insight into this situation for the article We’ve Officially Entered the Era of the Trendy Apartment Hotel published February 18, 2026.

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