Author name: Paul Vaughn

Texas Hotel Performance Factbook – 2Q 2021 Available Now!

[vc_row][vc_column][vc_column_text] The Texas Hotel Performance Factbook documents the hospitality industry’s road to recover. After more than a year of historic, unprecedented revenue losses in the Texas hospitality industry, lodging demand spiked sharply in the Second Quarter across the state. Statewide industry revenues were 163% higher than Second Quarter 2020, which was the lowest point of […]

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Source Strategies First Quarter 2021 Press Highlights

[vc_row][vc_column][vc_column_text] Below are an assortment of Source Strategies appearances in media across the state following the publication of our First Quarter 2021 Texas Hotel Performance Factbook and Hotel Brand Report. Economic recovery continues as Austin metro regains thousands of hospitality jobsAustin Business Journal | 06-23-2021 Dallas-Fort Worth hotels still bleeding revenue after COVID’s gut punchDallas

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SA Express-News: San Antonio-area hotels off I-35 were winners in first quarter

San Antonio-area hotels off I-35 were winners in first quarter From the San Antonio Express-News (may 26, 2021): The conventional wisdom — that San Antonio’s glitzier downtown hotels are the region’s busiest money-makers — didn’t hold up. Paul Vaughn, senior vice president at Source Strategies, said properties off I-35 are popular with itinerant workers and

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Source Strategies Fourth Quarter 2020 Press Highlights

Below are an assortment of Source Strategies appearances in media across the state following the publication of our Fourth Quarter 2020 Texas Hotel Performance Factbook and Hotel Brand Report. New hotel management company has an eye on Dallas-Fort Worth propertiesDallas Business Journal | 03-17-2021 This Dallas luxury hotel made more money than most Texas lodgings

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Source Strategies Third Quarter 2020 Press Highlights

Below are an assortment of Source Strategies appearances in media across the state following the publication of our Third Quarter 2020 Texas Hotel Performance Factbook and Hotel Brand Report. Hotel Granduca purchased by California hospitality groupAustin Business Journal | 12-23-2020 Year in review: Houston’s hospitality industry battered by Covid-19’s financial falloutHouston Business Journal | 12-22-2020

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Boerne Mayor Tim Handren says city’s resiliency proving invaluable in pandemic – San Antonio Business Journal

Source Strategy Inc.’s Paul Vaughn said Boerne hotels experienced a nearly 14% revenue increase in the third quarter of 2020 compared to the same period a year ago. Occupancy in Boerne hotels averaged 51% in the quarter — well above the state average of 45.5% and San Antonio’s 41.6% performance. Source: Boerne Mayor Tim Handren

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COVID continues to clobber hotel revenues in Dallas, report says – Dallas Business Journal

Dallas-Fort Worth hotel occupancy in the third quarter of this year fell almost 27 points to 38.2 percent compared to the same period a year ago — the lowest occupancy in the state’s major metros. Daily rates fell 19.7 percent to $87.13 for the quarter. Revenue per available room in DFW dropped by more than

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